| 1921 |
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Reuben Mattus’ family begins selling fruit ice pops in New York City. |
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| 1961 |
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Reuben Mattus develops the world’s first super-premium ice cream – Häagen-Dazs® -
free of stabilizers, preservatives, artificial flavors, colorings or additives. Chocolate,
coffee and vanilla flavors are sold in New York City gourmet shops. |
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| 1960s |
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Sales grow steadily. New flavors are introduced, including strawberry, which is brought to market after a six-year search for the perfect fruit. |
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| 1970s |
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The first Häagen-Dazs Shop opens in New York City (1976). |
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| 1980s |
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Japanese consumers line up for blocks to get their first taste of Häagen-Dazs ice cream, which arrives via a joint venture
at Häagen-Dazs Shops and retail locations (1984). |
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Häagen-Dazs launches an ice cream bar for adult tastes on Valentine’s Day Eve (1986). Sorbet is also introduced. |
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The first European Häagen-Dazs Shops open in the United Kingdom and Germany (1987). |
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| 1990s |
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Häagen-Dazs modernizes a gift-giving tradition with the launch
of ice cream mooncakes in Hong Kong (1992). |
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China welcomes its first Häagen-Dazs Shop (Shanghai, 1996).
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Two popular products – ice cream and tea – are paired together with
the launch of Häagen-Dazs Green Tea ice cream in Japan (1996).
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The ice cream world falls for Häagen-Dazs Dulce de Leche,
an Argentine taste treat (1998). |
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| 2000s |
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An ice cream sandwich for adult tastes – Häagen-Dazs
Cream Crisp™ – launches in Japan (2001), followed
by the introduction of Häagen-Dazs Cream Crisp™ in
Europe (2004).
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A new flagship shop opens on the Champs-Élysées in Paris (2007).
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In Japan, Häagen-Dazs unveils Dolce® – a multi-layered
sensation inspired by desserts of the world. It’s the most
successful introduction in the brand’s history (2007).
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Brazil hosts Häagen-Dazs Mix Music™ festival (2007).
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Häagen-Dazs launches in India and Morocco (2008).
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Häagen-Dazs Smoothies debut in Europe (2009).
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Häagen-Dazs ranks as the No. 1 Most-Liked Brand in the Nikkei
Brand Japan 2009 survey of the top 1,000 brands in Japan (2009). |
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