It’s the world’s first super-premium ice cream, introduced in 1961. That’s when lifelong ice cream entrepreneur Reuben Mattus (who 40 years earlier helped his mother sell fruit ice pops on the streets of New York City) began selling Häagen-Dazs Chocolate, Coffee and Vanilla ice cream in pint-sized containers throughout New York City. For decades, he experimented, tested and ultimately perfected the world’s finest ice cream.

From the beginning, Häagen-Dazs has been special. Its mouth-watering flavors, dense, creamy texture, and innovative products all reflect a deep commitment to quality. It took six years, for example, to find strawberries sweet enough to carry the Häagen-Dazs name.

Innovation has been a key ingredient in the Häagen-Dazs success story. On Valentine’s Day Eve 1986, Häagen-Dazs unveiled an ice cream bar for adult tastes. In 1996, after years of testing and sampling, the brand launched Häagen-Dazs Green Tea ice cream – the taste modeled on a select variety of green tea that’s been savored in Japanese tea ceremonies for centuries. More recently, Häagen-Dazs Crispy Sandwich™ (an indulgent ice cream sandwich) was introduced to Europe in 2004.

That creativity also is highlighted in our shops around the world, where carefully crafted ice cream creations – almost too beautiful to eat – are featured each and every day.

Not surprisingly, word-of-mouth passion for Häagen-Dazs has been strong from the beginning. When the first Häagen-Dazs Shop opened in 1976, it was an immediate success. International expansion followed six years later.

Now sold at retail and in more than 900 Häagen-Dazs Shops in 50 countries, Häagen-Dazs ice cream is savored around the world. Decades come and go, but Häagen-Dazs remains true to its passionate commitment to quality, creativity and, above all else, taste.